[FGC] 

 

Fresh Ground Consulting

Mike Ferguson
Fresh Ground Consulting

ph: (562) 308-0495

AS SIMPLE AS POSSIBLE BUT NOT SIMPLER -Einstein                            

Email FGC

Integrated Business Growth Platform1

  • Communications Audit
  • Leadership Inventory
  • Basement-Up Brand Architecture
  • Workflow Anatomy
  • Executive Coaching
  • Strategic Planning
  • Public Relations
  • Media Planning
  • RELATIONSHIPS2


Potter's Mark

Think branding is for big organizations? FGC's POTTER'S MARK program is designed to bring the components of comprehensive brand development and discipline to small companies.
 
 

Content Solutions 

Websites. Newsletters. Brochures. Press Releases. Product Descriptions. Manuals. Handbooks. Proposals. These are critical business communications with an endless appetite for content and more content. From the creative to the mundane, FGC can provide content solutions.

 

1 Includes the kitchen sink

2 Always the first answer to WHAT HAPPENS NEXT

    "Exceptional single-origin coffees create a connection to far-away locations--places unknown to most people in any tangible sense except through the cup. Specialty coffee is about coffee that could not have come from just anywhere. We carefully prepare and serve single-origin coffees: 'This is what the foothills around Mt. Kenya taste like.'”

     

    -From Uncharted Territory: Exploring the Possibility of Specialty Coffee Origins

    by Mike Ferguson

    Published in the July 2001 issue of Fresh Cup Magazine

    "Heaven save us from coffee that is good enough. You either believe that consumers can tell the difference between great coffee and just good coffee or you don't.  If you don't believe that consumers can tell the difference, what is driving your business model?"

     

    From The Quality / Price Puzzle

    by Mike Ferguson

    Published in the July/August issue of The Specialty Coffee Chronicle

     

     

    About Ferguson

     

    Copyright Fresh Ground Consulting, Inc.

    All rights reserved.                                                                           

    Mike Ferguson
    Fresh Ground Consulting

    ph: (562) 308-0495