There are countless companies that can help you update your logo, your marketing material, or your strategic plan, but WHAT HAPPENS NEXT? You hope your business will grow faster. Grow better. Start growing. Stop shrinking. Identity and content are critical components to brand architecture, and strategic planning needs to be relevant to how work moves across every desk in the organization. FGC can help you put these pieces in place (or rearrange the pieces you already have) but that is just the beginning.

Whether it’s building an INTEGRATED BUSINESS GROWTH PLATFORM for your company, introducing our POTTER'S MARK program to a company you thought was too small to think about buzzwords like branding, or simply providing fresh CONTENT SOLUTIONS, FGC will help you move your business forward by making meaningful improvements in areas that matter most. It might be about your logo, and it might be about how expectations are communicated throughout your company. We will ask both questions...and we'll just be getting started.

FGC. IT'S WHAT HAPPENS NEXT.   

"If you purchased this book looking for a few good marketing tips while cutting quality corners, do us all a favor, put the book on the shelf and spend 12 months focusing on improving quality in every aspect of your business except marketing before you pick it up again. I just might walk into your coffeehouse one day and I would hate to have to write on a comment card, as I have on occasion, 'Great logo, too bad about the coffee.'"

-From Mike Ferguson's Preface to

by Bruce Milletto 

"How many? It’s a question as deeply imbedded in American definitions of success as 'how much?' If you own a single coffeehouse, you’ve probably been asked numerous times when you plan to open your second location. If you already own multiple shops, you’re probably asked regularly when you plan to open the next one. After all, Starbucks has nearly 5000 stores in North America and everyone wants to know when you’re going to catch up. But the harsh reality is that success with one coffeehouse does not guarantee success with multiple stores. That’s because beyond the basic operational and financial issues of opening additional stores lie more subtle questions related to identity, image and branding."

-From The Micro-Chain Link: Branding, Community and Quality 

by Mike Ferguson

Published in the April 2003 issue of Fresh Cup Magazine